EverythingBenefits Media Coverage
If you're a member of the media, contact the EverythingBenefits team for more information. You can find our latest Press Releases here.


2020 Media Coverage

Interview with Rachel Lyubovitzky CEO of EverythingBenefits November 29, 2020

  " has been following EverythingBenefits (New Providence) for several years. This female-led startup is growing even during the pandemic, as it designs ways to help employers offer benefits to laid-off or furloughed employees. A recent addition to the product line offers small businesses a scaled-down version of its self-service benefits enrollment solution at no cost. In this article, we catch up with Rachel Lyubovitzky, EverythingBenefits cofounder and CEO." NJTechWeeklyLogoFinalWeb-1


The Top 10 Skills Recruiters Are Looking For In 2021  November 9, 2020

  "The ability to think critically will be crucial as we chart the course toward a post-COVID world. Businesses will continue to face challenges that will require teams to be innovative in their problem-solving and communicating frequently." -Rachel Lyubovitzky, EverythingBenefits Forbes


Fast forward: How brokers' communication habits have changed October 21, 2020


"It was not hard to adapt to digital communication initially, but the biggest challenge is maintaining engagement over time. Making sure employees attend the daily meetings and that they’re having meaningful interactions, even through the computer. Getting creative and hosting virtual happy hours, book clubs and keeping a “water cooler” meeting on the calendar if employees want to pop in to chat with their colleagues briefly at any point throughout the day.

When you can, turn your camera on for meetings! If I can’t see employees’ faces regularly, I wonder, are they still engaged? When I can see them, it lets me know they are. It’s easy to lose touch and get caught in your individual work, but for teams to remain successful, they should be communicating frequently about tasks and projects. Implement a project management tool, if necessary, to improve visibility and eliminate some of the manual processes." - Rachel Lyubovitzky, EverythingBenefits



Nine Tips For Offering Feedback To Unsuccessful Job Applicants October 6, 2020

  "Feedback on why a candidate wasn't selected for a role is a good way to thank them for the time they invested and to share something valuable for their career going forward. It's important that the feedback is honest, tactful, and helpful. It's also crucial to make sure you don't offend the candidate or leave any room for potential litigation." - Rachel Lyubovitzky, EverythingBenefits Forbes

Eight Workplace Harassment Red Flags In A Work-From-Home Environment October 5, 2020

  "Harassment can still occur virtually. Employees should be on the lookout for messages, phone calls, or emails that create an inappropriate, hostile, or offensive work environment. Employers can help foster a safe and healthy remote environment by hosting virtual events on harassment and refreshing their existing policies." -Rachel Lyubovitzky, EverythingBenefits Forbes

The many roles of big data in HR September 24, 2020


Having such insights from big data analytics and artificial intelligence is even more important, since “[with the unemployment rate being as low as it is, HR leadership does not have much leeway to ‘get it right,’ ”Rachel Lyubovitzky of EverythingBenefits tells Forbes. “Understanding the broader HR trends across multiple organizations and being able to tap into shared experiences allows employers to make better decisions.” 



15 Cost-Effective Yet Practical Passive Recruiting Strategies September 18, 2020


"A referral program within your organization can be a cost-efficient approach to passive recruiting. Many of your employees have extensive professional networks of candidates that may be a great fit for your company's available positions. This is also effective because your existing engaged employees will be able to articulate your company culture better than anyone." -Rachel Lyubovitzky , EverythingBenefits


11 Key Considerations When Recruiting From A Larger Talent Pool August 14, 2020

  "When recruiting for remote talent, recruiters should prioritize different skills than they would for workers who would be in the office. Not being able to walk over and check in will be a challenge for managers with remote employees who aren't proactive and on top of their tasks. Recruiters should also consider how having employees in different time zones may affect the workplace dynamic." - Rachel Lyubovitzky, EverythingBenefits Forbes


14 Low-Cost Training Initiatives For Businesses On A Budget August 7, 2020

  "Lunch-and-learns conducted by the more senior team members and cross-functionally are about as low cost as it gets with regard to training. Sharing experiences and engaging as a team also helps build a more cohesive team culture." - Rachel Lyubovitzky, EverythingBenefits Forbes

14 Noteworthy Aspects Of Digital Transformation In HR July 27, 2020

  "Leveraging the tech allows HR to engage with their constituents — employees — in more meaningful ways. Technology liberates HR leaders to reduce manual activities that sap their time and value to focus on more impactful employee dialogues. For their part, employees can use the tech to be more productive — electing their own benefits, requesting time off, among other things, faster and easier." - Rachel Lyubovitzky, EverythingBenefits" Forbes

Employee Benefits News Special Report: DE&I July 20, 2020





CFO Daily News: CFO & Controller Alert July 17, 2020

  cfo5 Unknown-1

14 Skills a Candidate For a Remote Job Should Demonstrate July 6, 2020

  "Hiring managers facing the "new normal" of a largely distributed workforce will quickly realize that they need to revamp what they thought they knew about job seekers. With more positions now moving into the remote space, hiring managers have to pivot into finding potential employees with the best skills." Forbes

13 Essential HR Tactics To Improve Strategic Management Planning  June 19, 2020

  "Human Resources departments must ensure that employees meet the needs of a business before they hire them. It's more than just determining they're qualified - HR departments deal with ensuring those employees bring skills to the table that will improve the business." Forbes

How benefits need to shift to support work-from-home needs May 22, 2020

  "Many traditional benefits including gym memberships, free food and snacks in the office and commuter stipends are no longer available, or are not currently useful to employees. Companies should be changing their benefits to respond to these changes, says Rachel Lyubovitzky, CEO of EverythingBenefits, an employee benefits administration software." EBN

EverythingBenefits Establishes Client Advisory Board To Catalyze Innovation in HR May 22, 2020

  EverythingBenefits, the provider of comprehensive, next-generation benefits technology services, announced today the launch of its Client Advisory Board (CAB). The board, comprised of HR and benefits leaders representing a diverse group of key customers, will provide strategic inputs to drive continued innovation and elevate leadership of EverythingBenefits solutions in the marketplace. htc_white_logo

On gender, insurers should think outside the box May 11, 2020

  The modern-day office has become a battleground of socio-political efforts to embrace a more diverse, collaborative and equal world. Companies have ditched corner offices for open floor plans (for better or worse), eliminated water bottles in the breakroom for branded water bottles, and are making an active effort to hire previously un(der)represented cohorts benefitspro-footer-logo

16 Effective Strategies For Cultivating A Millennial-Friendly Workplace May 04, 2020

  "It is important to understand the values of millennials. A millennial-friendly workplace should offer an opportunity for employees to grow, take charge and feel independent. The company should also align themselves with a mission that brings value to the world."  Forbes

Benefits industry newsmakers: Wagner Law Group, Paylocity, Connor Insurance, OneDigital, BrokerTech Ventures April 28, 2020

  "There are still good things happening, despite the challenging times in which we all find ourselves. Here’s the latest employee benefits and retirement industry news on new hires, partnerships, promotions, and more. benefitspro-footer-logo

EverythingBenefits Launches Collections and Payments Tool for Payroll Administration April 01, 2020

  "Our goal is to provide employers, PEOs, and Payroll Service Bureaus with tools tailored to their business models that help eliminate stress wherever possible,” said Daniil Fishteyn, Chief Technology Officer at EverythingBenefits. “EverythingBenefits is dedicated to developing solutions that empower employees to take charge of their benefits management. HR Technologist

13 Ways To Limit Recruiting Costs Without Impacting Results March 30, 2020

  "Grow from within! Creating career paths that challenge employees and encourage them to grow personally and professionally is an optimal way to develop top talent. That will also help in developing a strong internal referral program that encourages employees to refer top talent to join the team. Forbes

Generation X Marks The Spot: Benefits Strategies To Improve Retention March 16, 2020

  "As the two opposing tribes of baby boomers and millennials continue to slug it out in a culture war, there is one demographic that has been largely forgotten. Forbes

5 Things You Should Do To Become a Thought Leader In Your Industry March 05, 2020

  "I consider a thought leader to be someone who continuously drives forward new ideas based on understanding and interpreting the underlying trends. To be an influencer is similar, but less oriented around driving toward specific outcomes for their target audience.. Medium

How To Prioritize Skills Over Resumes When Hiring: 12 Proven Strategies February 28, 2020

  "Format interviews in a case-based model -- present potential situations in front of a candidate and ask how they would approach solving it. Ask to see a justification of their thought process, as well as both written and verbal initial steps. With some roles it makes sense to make this an open book/open internet assessment to get a read on their ability to find the necessary information. Forbes

The Unique Challenges Facing Baby Boomers In The Workforce February 24, 2020

  "Companies may allow employees greater flexibility such as telecommuting, part-time employees, outsourcing and gig-style jobs. Forbes

Automating HR functions can help drive productivity and retention.  February 03, 2020

  "Automation can help HR understand the employees’ engagement with benefits, who's utilizing them and who's enrolling,” said Rachel Lyubovitzky, co-founder and CEO of EverythingBenefits. EBN

13 Ways HR Teams Can Benefit From Workforce Analytics.  January 15, 2020

  "Benefits are the second largest expense after payroll. They play a pivotal role in the employee engagement. Understanding what benefits are utilized will help make better decisions about the future investment. Big data can also help reduce compliance risk by identifying trends that could drive future risks." Forbes

Perk Up: 6 Benefit Trends to Watch in 2020. January 02, 2020

  "Aging parents present a new level of anxiety for Millennials,' said Rachel Lyubovitzky, CEO of benefits administration software firm EverythingBenefits. "Many larger enterprises have already begun to offer care-assistance plans for employees' parents or respite care for busy, caregiving employees. Now we will begin to see more mid-market companies follow suit." SHRM

Nine Benefits Of Embracing Big Data In Human Resources. January 02, 2020

  "With the unemployment rate being as low as it is, HR leadership does not have much leeway to “get it right.” Understanding the broader HR trends across multiple organizations and being able to tap into shared experiences allows employers to make better decisions. This has been driving many new big data analytics and AI-powered solutions onto the market.” Forbes


2019 Media Coverage


13 Smart Ways Businesses Are Leveraging Tech In HR. December 20, 2019

  "Benefits technology drives the most impact in the HR industry. It allows our employees to enroll in minutes while providing utilization analytics to my leadership team. Since benefits is our second-largest expense after payroll, the technology allows us to keep an eye on what drives employee engagement. We then can make stronger projections regarding our costs in the future.” Forbes

6 Benefits Trends for 2020 and What You Need to Know. December 18, 2019


"With Q4 representing that busy period when open enrollment is active for employees’ workplace benefits before they go live in January, the end of the year may not seem like a wind-down for many HR professionals, writes Rachel Lyubovitzky is CEO and co-founder of EverythingBenefits.”

HR Technologist

The new war for talent: Why you should consider offering benefits to freelancers. December 9, 2019

  "I know that the subject of advocating extending employment benefits to freelancers may make some HR leaders bristle. Freelancers are known to carry multiple jobs at a time, so the question of liability or responsibility for any single contract worker may come into question."   hrmorning-4c-hor-logo

Female Tech Entrepreneurs Talk about Challenges at Women Entrepreneurship Week. November 18, 2019

  "It’s really important to realize that, without spending time on yourself, giving yourself time to rebuild, reflect and relax, you are not going to be very helpful for your business, which is why it’s important to consciously make a choice to spend time with your family, friends and community — and yourself — to continuously sustain yourself for the mission you are on.”   NJTechWeeklyLogoFinalWeb

12 Dispute Mediation Techniques For Managers. November 05, 2019

  "We asked 12 professionals from Forbes Human Resources Council to share some techniques that could help a manager smooth over strife within a team to keep spirits (and productivity) at its peak. Here’s what they recommend.. Forbes hr council

Women Entrepreneurs Take Center Stage at Montclair State. October 28, 2019

  "Women sharing their stories, breaking barriers and owning their accomplishments: These were three major themes at Montclair State’s 6th annual Women Entrepreneurship Week Conference" MSU-logo

Learn Some Vital Business Lessons From Women Entrepreneurs. October 25, 2019

  “I argued it for about eight months until he told me how important it was for the customers, the employees and the banks to see some sort of succession planning, because we were a very capital-intensive business,” Hirsch said. “Less than 3% of family businesses make it past the third generation, and I certainly didn’t want to be the one that screwed it up.” ROI-NJ

How Employees Can Prepare For Their First Performance Review: 11 Best Tips. October 21, 2019

  "I'm impressed by employees who think about their professional and personal objectives, prior accomplishments and how their manager can help them get there. Communicating thoughts visually conveys how they view their role and their impact on the company. It’s even more amazing when they show up to their second review with an updated presentation reflecting their progress and future targets. Forbes hr council

13 Ways HR Departments Can Foster A Positive Team Culture. October 1, 2019

  "HR departments can't overlook company culture in favor of day-to-day minutiae. By bringing in diverse candidates who share similar values to those of the company, HR can foster a great community. Forbes hr council

11 Elements Businesses Should Consider For New Employee Onboarding.  September 25, 2019

  "The onboarding process is often designed with only employer business objectives in mind. To be successful, companies should incorporate new employee needs. How do they envision their first days, weeks, months? What are their concerns? What do they need to succeed on their new team? A continuous assessment and inclusion into the process will make the experience more rewarding for both parties. Forbes hr council

5 Benefit Perks To Entice Top Millennial Talent To Your Company.  September 19, 2019

  "With millennials making up at least 75% of workers, priorities have shifted and many employers are falling behind in tailoring their perks for a profoundly changing workforce. EBN

Banishing Bias In The Workplace-And In Benefits. September 3, 2019

  "Entrepreneurs like Rachel Lyubovitzky are harnessing its power to address a diverse workforce. Her team is designing AI-driven systems to enhance the enrollment experience for all employees."  bloomberg.logo

EverythingBenefits Boosts User Experience With New Mobile App. August 30, 2019

  "The provider of automated benefits technology, EverythingBenefits, announces the mobile launch for its branded application. EverythingBenefits’ ecosystem of 3,000+ employers, 200+ integrated service providers, and 600+ carriers can now access the full spectrum of tools and solutions already offered on the company's online application, through the mobile medium. With the company’s ongoing commitment to delivering next-generation, end-to-end benefit technology solutions and services to all, mobile accessibility is a pivotal step in engaging its audience in the digital space." HR Technologist

From Intern To Full-Fledged Team Member: 12 Ways To Maximize The Internship Experience. August 23, 2019

  "Spending the time aligning the intern with the right mentor and setting specific mutual expectations and revalidation points along the way up front is the best way to ensure that both the intern and the organization benefit from the experience."  Forbes hr council

HR Shopping: Why Summer Is Benefits Season.  August 22, 2019

  "With benefits portfolios getting richer, it is important to seek out software that handles all of the administrative aspects of managing them while helping ensure compliance, for you, leaving HR administrators free to focus their primary objective - operating as a strategic company partner to drive through growth through an optimized and engaged workforce.  HR Technologist

14 Questions That Give Recruiters The Most Insight About A Job Candidate. August 12, 2019

  "The first three provide good insights, but the last three is where we learn the most about the candidate and their attitude about life. If they spend their time lamenting not being born with something, versus showing their curiosity and thirst for knowledge by discussing the things they wish to learn, that provides a better insight into where they may be as a person." Find more on Forbes. Forbes hr council

Health Plan Audits Drive Employer Savings. August 6, 2019

  "A typical dependent audit may reveal between 10 percent and 20 percent of those receiving benefits are ineligible." Benefits Pro Logo

What Matters Most To Job Candidates In Selecting A Workplace (Podcast). August 5, 2019

Rachel Lyubovitzky Executive Innovation ShowIn this episode of the Executive Innovation Show Podcast, Carrie Chitsey speaks with human resources professionals Michele McDermott and Rachel Lyubovitzky of EverythingBenefits. Listen to the Podcast.



12 Steps To Take When A New Hire Isn't Performing Quite How You Expected. July 22, 2019

"Human resource nightmares start like this: a potential employee has a fantastic work history and aces the interview but then settles into a position and performs far below the company's expectations of them." Continue reading on Forbes.

Banishing Bias In The Workplace-And In Benefits. July 16, 2019

"Entrepreneurs like Rachel Lyubovitzky are harnessing its power to address a diverse workforce. Her team is designing AI-driven systems to enhance the enrollment experience for all employees." Continue reading on

3 Ways AI Can Improve Benefit Selection. July 11, 2019

"Tools that use artificial intelligence (AI) can provide real relief to HR managers–and employees–with predictive intelligence to determine the right package of benefits to meet key criteria." Read more on

Generation X Buys More Pet Insurance Policies Than Any Other Generation. July 10, 2019

The stats were presented by EverythingBenefits, following an analysis of demographic data regarding workers using the pet insurance policies offered as a part of the benefits provided by their employers. What they discovered was that 77 percent of the employees who chose to opt into the dog and cat health insurance benefits from their employers were married." Read more on

Our new artifical intelligence (AI) functionality for open enrollment helps ensure that the employees select the best benefit coverage that matches their needs. EverythingBenefits is always striving to make the tasks that may have been tedious and time consuming in the past as automated and streamlined as possible. Read more on

Eight Ways To Deal With A Large Employment Gap On Your Resume. June 13, 2019

"We're all human and sometimes we have to take time off from work to take care of our loved ones. To assess readiness of said individuals to re-enter the workforce, it's helpful to get an honest explanation (within the constraints of privacy), understand their current availability and commitment to work and the effort made to stay on top of their field during employment gaps." Read more on

How To Succeed In Bringing Your Innovation To Market. June 5, 2019

As recently as five years ago, companies that offered medical, dental, and vision were considered top drawer. Now, top companies offer telemedicine, legal, tuition reimbursement, loan repayment, and more. If your benefits budget hasn’t increased, it’s really tough to compete for talent against Fortune 500 companies with deep pockets. Small and midsize companies are disproportionately affected. Continue reading on

EverythingBenefits On The Cover Of TechNews, New Jersey Tech Council's Magazine. Spring 2019


"EverythingBenefits recently celebrated its fourth year of 'Making Life Simpler.' The company offers unique solutions that enable companies to focus on what they do best and accomplish more with EverythingBenefits taking care of helping  to manage their employee benefits. Thee employers clearly resonated to this value offering as EverythingBenefits is proud to announce share that its solutions impact over 3,000 corporate clients, more than 200 channel partners, and over a Million users." Continue reading on

10 Ways Employers Can Attract Top Grad Talent. May 31, 2019

"It's true that many grads join the workforce without a clear understanding of their professional goals. The best way to remedy that is to get involved early. Join your local college's career center to offer "Rotation Days," where you bring in future grads to work and show them what it's like to work at different roles within your firm. Support internships, mentorships and cooperative programs too." - Rachel Lyubovitzky, EverythingBenefits" Continue reading on 

EverythingBenefits Adds AI Component To Make Benefits Selection Easier. May 16, 2019

New Providence-based EverythingBenefits is partnering with Picwell (Philadelphia), a provider of advanced predictive decision-support solutions for consumer and employee benefit plan selections, the company announced today. Continue reading on

Interview With CEO And CO-Founder, Everything Benefits – Rachel Lyubovitzky. April 16, 2019

interview with Rachel Lyubovitzky HRTechCube

Our solution reduces all manual work to just two clicks. Kind of amazing what technology can do these days! That’s the game-changing effect of it and we are applying it across the board for other manual benefits admin processes. Continue reading on

Can Self-Funding Work For Smaller Employers? April 2, 2019

When it comes to employee health insurance, most employers would probably balk at the idea of pulling the function in-house. Today, of course, most U.S. employers farm out their benefit plans—paying an insurance provider that contracts a network of doctors and hospitals to care for employees and manage claims and other administrative minutiae. But a shift in regulatory compliance and recent technology advancements mean the industry is now seeing a growing number of employers who are benefiting significantly by, in some part, becoming their own insurer. Continue reading on

The 1 Odd Thing That Made This CEO Change How She Runs Her Company. March 21, 2019

Authenticity has become the vibranium of business, promoted as one of the most powerful and transformative traits a leader can yield. Yet, hindrances to developing and sharing our real selves come at us from every angle, often from places we can't control. It's a reality that Rachel Lyubovitzky, CEO of technology company EverythingBenefits, knows all too well. Born in the Soviet Union in 1974, as a child, Lyubovitzky was forced to switch from using her naturally dominant left hand to using her right. Continue reading on

If you're a member of the media, contact EverythingBenefits for more information. You can find our latest Press Releases here.

Sign-up for Company News and Updates

Be the first to know about our new solutions, upcoming events, and the latest industry research. You'll be looking forward to the next newsletter all week!